While creating a new campaign you may face the problem of what kind of content it should include. Our tip? Using custom fields! Find out more about them on our blog.

1. Click the blue curly brackets {{ }} to show snippets.
2. Select one of the custom fields (for example, the UNSUBSCRIBE link).
3. Click on the chosen snippet to add it to your message.

Use bold, italic, or underline to change the look of your copy.

Here's how to do that:

Preview of the message:

Here's a preview of your message:

Before you hit the SEND button, preview your campaign to check if all of the custom fields are in the right place.

If you'd like to learn more about our unsubscribe link, head over to our articles on How to include the opt-out in your campaign and How to use GDPR encryption and unsubscribe.

Please note:

When trying to send your campaign to prospects who are missing the snippets which you included in your copy, you may notice the To Check tab marked with red color. Please add the missing fields and update your prospect's data to send the rest of your emails. You can read our article about the missing snippet issue to properly fix it.

There is also the alternative of adding fallback values to snippets. Then, in case of a missing snippet, an alternative value will be inserted into the email copy.

Would you like to learn more about the benefits of using custom fields and how it helps to deliver your emails?