IN THIS ARTICLE
Why would you warm up a domain?
Before you start
Check our article Deliverability: Introduction in case you haven't heard the term "deliverability" before. Learn about processes that help your emails hit your prospect's inbox, without landing in the spam folder. Domain warm-up is one of them. Read on.
Warm-up – how it works
Start off by registering a new domain that will be used for outbound. Next, create an email account on this domain, and proceed with warming it up. It’s actually one of the first things you need to do before you get on with email outreach.
Sending emails from a new, fresh domain can be found suspicious by anti-spam filters. When doing so, you're risking burning your domain and destroying its reputation. What happens next? Your emails get rejected, or as we call it – bounced. With time, you'll notice more and more prospects with the status BOUNCED assigned to them.
The more bounced messages you receive, the higher the chance of getting on the blacklists and being blocked. As a result, your open and reply rates drop and the deliverability of your emails starts to suffer. Here you can read about the errors which you can see when your sending is put on hold »
How long does the warm-up take?
You should spend at least 3 months working on your domain's reputation before you start an email outreach. Why? A good reputation is earned over time. When you buy a new domain, it is being treated as a neutral one. Domain age is one of the first factors which is checked by anti-spam filters, playing an important role in email deliverability. Warm-up is a process when you gain trust as a sender.
What are the steps of warming up a domain?
First and foremost, take it slow. Spend at least 3 months on the warm-up, keeping in mind factors that may disturb the process and you should stay away from them.
Things to avoid:
a suspicious frequency of email sending (for instance, sending 100 emails the first few days),
low quality of prospect list (non-existent addresses will result in bounced emails),
setting up more than 1 email account right away (creating many accounts at once can be found questionable).
Important notice about domain name
The name of your new domain should be consistent with the name of your main one. For example, we use getwoodpecker.com for outbound, which resembles our main domain woodpecker.co. Why? The domain name appears in your email address and is a part of the message. Choosing a domain name that’s not similar to your main website is inconsistent.
STEP 1: Set up an email account – no more than one
Set up a new email account for outbound. Don't forget to warm it up. Here's how. Don't exceed your email provider's sending limits. After 1 or 2 months you can add another email address on your domain if you want and start warming it up too.
Info for G Suite users
Daily sending limit for G Suite trial users is set to 500 emails. If you'd like to increase this limit, you may want to upgrade your account. Learn more »
STEP 2: Configure your email address
Take care of the MX record (mail exchange record) which is used to gather replies.
STEP 3: Send a couple of emails manually
Wait for at least 2 or 3 weeks before you start sending emails.
Send some emails by hand from your inbox to the addresses you know. For instance, to your own emails, colleagues, or friends. It would be best if the addresses were set up at different email providers, such as Gmail, Outlook, Yahoo, Yandex, etc.
Try to also reach business emails.
Whenever you send an email, ask for a reply.
Avoid any automation so the frequency and volume of emails seem natural.
Don't copy and paste text you found online – remember that what you write is important, and don't include “lorem ipsum” types of messages.
STEP 4: Prepare a test campaign in Woodpecker
Repeat Step 3 for a couple of weeks.
Next, log in to Woodpecker and create your first automated campaign.
Add around 20 trusted email addresses to make sure your campaign will land in their inbox and won't get bounced and you'll get a reply.
Check your automated campaign email using Mail-Tester.
You're all set.
Automatic warm-up powered by Mailivery
To avoid manual warming up, you have the option to do it with the Mailivery add-on for automatic domain warm-up. Our integration with Mailivery is available as a warm-up add-on in the Marketplace.
You won’t be charged for activating the add-on, and depending on the contacted & stored prospects tier you have, a certain number of free warm-ups will be assigned to your account. Beyond that, every next mailbox will still cost $5.
Am I ready?
If you've followed all the steps we mentioned earlier and warmed up your domain for at least 3 months without rushing the process, you are on a good path.
There's one last thing before you click the "SEND" button though. Visit our blog and learn about 14 Deliverability Checks to Carry Out Before Sending Your Cold Email Outreach »
Find out how to make your emails hit the inbox – read the guide.