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How to find the prospects who have unsubscribed? (#UNSUBSCRIBED tag)
How to find the prospects who have unsubscribed? (#UNSUBSCRIBED tag)
To let you find the prospects who have unsubscribed from your mailing list, we have introduced the #UNSUBSCRIBED tag and the status OPT-OUT.
Weronika Wróblewska avatar
Written by Weronika Wróblewska
Updated over a week ago


How it works

When your prospects click the 'unsubscribe' link, their status changes to OPT-OUT. Additionally, they are given the #UNSUBSCRIBED tag.

OPT-OUT is a global status, which means that once the status is changed, Woodpecker will update it everywhere (every campaign and main prospect list).

As a result, scheduled follow-ups won’t be sent. Moreover, such prospects cannot be added to future campaigns. Status OPT-OUT can be changed back to ACTIVE only manually.

Prospect with the "OPT-OUT" status and "#Unsubscribed" tag

To find your new prospects who clicked the 'unsubscribe' link, simply open your campaign or Prospects database and filter them by the Status OPT-OUT.

Searching by the TAG

1. Open your Prospects database or campaign,
2. Click ‘Tags’ from the ‘filter by’ section,
3. Choose the #UNSUBSCRIBED tag,
4. The prospects who have opted out will be marked as # UNSUBSCRIBED in the ‘TAGS’ column.

You can type the tag in or select it from the list. Sometimes you may need to scroll it if you happen to have a long list. The tags are put in alphabetical order, which means that you’ll find the #UNSUBSCRIBED tag at the end of the tag list.

Searching by the STATUS

1. Open your Prospects database or campaign.
2. Click Status.
3. Select 'OPT-OUT'.

Filtering prospects with the "OPT-OUT" status in the main Prospects database


Q.: You can see the list of prospects but can’t find the 'TAGS' column?

Make sure you have the TAGS column shown. You can move this column by dragging it closer to the ‘Email’ section.

How to do that?

  1. Click on the 'show/hide columns' icon to see a drop-down menu.

  2. Checkmark the box 'tags'.

  3. Click on the column and drag it to the left.

"Show/hide columns" icon in Prospects database

Now you can see the tag #USNUBSCRIBED next to the 'Status'.

Prospect with the "OPT-OUT" status and "#Unsubscribed" tag filtered by the tag

Q.: The 'TAGS' column is shown but I can't see the #UNSUBSCRIBED tag. Why?

In one column you can find a couple of tags. Expand the field to see all of them.

Gif with scrolling to the "Tag" column

Q.: Can I see the prospects who have unsubscribed on the campaign level?

Yes, have a look at the main statistics. Look for the number in the OPT-OUT section, right below your opens. To see who opted out switch to the Prospects tab in the campaign and use the filter Status → OPT-OUT.

"Opt-out" stats in general stats

Q.: How can I see contacts who have unsubscribed from a particular campaign/with a certain status/...?

To do so, go to Prospects and select the appropriate filter (Status, In Campaign, Contacted, Imported) and #UNSUBSCRIBED tag from the ‘Tags’ filter.

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