IN THIS ARTICLE

1. How to download reports
2. Types of CSV reports: daily, weekly, monthly
3. Details of your reports
4. FAQ


How to download daily, monthly and weekly CSV reports

Open your Woodpecker account and navigate to Settings → My Profile → Reports.

To download the file, click the green icon next to the corresponding report.

There are 3 types of reports:

  • daily — yesterday's statistics.

  • weekly — last 7 days.

  • monthly — last month.

Example: We've downloaded the reports today afternoon, November 28. Here are the dates the reports cover:

  • daily – from 2019-11-27, 00:00 until 2019-11-28, 00:00.
    In the report, you can see the statistics from yesterday. Today's statistics aren't included.

  • weekly – from 2019-11-21, 00:00 until 2019-11-28, 00:00, last 7 days (21, 22, 23, 24, 25, 26, 27) without today's statistics.

  • monthly – from 2019-10-28, 00:00 until 2019-11-28, 00:00, last month.
    If we download the report on December 1, we'll get the report from November. If the month is 31 days long, let's say November and the previous one 30 days long, e.g. November, we'll get statistics from November 30 until December 31 when downloading them on December 31st.


Each report type is divided into 3 categories:

  • General statistics per campaign

  • Number of messages sent from each level in campaigns

  • Open rate per campaign


How to read your CSV report?

On top of the file, you can find the type of statistics you've downloaded and the corresponding date (YYYY-MM-DD), for example, open_rate_by_campaign_2019-11-19-2019-11-20.


I. General statistics per campaign

This report will give you an overview of your campaign's performance, presenting basic statistics, like the number of sent messages, how many of them were bounced or opened.

Here you'll also check your open – or click rate, prospects' statuses or interest level.

Here's the example:

Record

What it means

campaign_id

unique identifier of the campaign in the application, in short Campaign's ID

campaign

campaign’s name

campaign_status:

Campaign's status

  • RUNNING — that means your campaign is still active
    COMPLETED — your campaign has finished
    PAUSED — your campaign was put on hold

mailbox

email account which was used to send campaign

sent

number of emails sent within a particular time

bounced_sent

proportion of bounced to sent emails

opened

the number of opened emails

opened_rate

the percentage of opened to delivered emails

clicked

your click rate

opt_out

the number of prospects who unsubscribed

responded

the number of responses

responded_rate

the percentage of responded to delivered emails

interested_yes/maybe/no

the number of prospects with interest level assigned to them


II. Number of messages sent from each level in campaigns

This report will show you how many messages in each campaign's level (Email #1, Email #2,...) were sent within a particular time (day, week, month).

Record

What it means

campaign_id

unique identifier of the campaign in the application, in short Campaign's ID

campaign

campaign’s name

sent_date

when the emails were sent

email_number

email's number in your campaign's sequence, for example, 3 — Email #3, 6 — Email #6

path

In case you didn't add any condition to your campaign, this field will remain empty.
If you added a condition, in the column you can see the record YES/NO until the moment your campaign splits into 2 Paths and will be assigned as such. You'll see there either YES or NO.

sent

how many emails from each campaign's level were sent

Learn more about paths and conditions here »


III. Open rate per campaign

This report focuses on opens. Check which emails have been sent and delivered to your prospect and what was their open rate.

Record

What it means

campaign_id

unique identifier of the campaign in the application, in short Campaign's ID

campaign

campaign’s name

sent_date

when the emails were sent

mailbox

email account which was used to send campaign

path

in case you didn't add any condition to your campaign, this field will remain empty.
If you added a condition, in the column you can see the record YES/NO until the moment your campaign splits into 2 Paths and will be assigned as such. You'll see there either YES or NO.

email_number

email's number in your campaign's sequence, for example, 3 — Email #3, 6 — Email #6.

sent

number of emails sent within a particular time

delivered

how many of sent messages were delivered to your prospects

opened

the number of opened emails

opened_rate

the percentage of opened to delivered emails


FAQ

Q: I can't access Reports. Why?

Reports can be accessed only by users with admin rights. Please check your Woodpecker account. In case you're not sure, let us know.

Q: What is CSV?

CSV stands for Comma-separated value. CSV file format uses a comma as a field separator and new line as a new data record. Woodpecker uses CSV files to import and export the data. You can export your sheet to the CSV file from any web or desktop sheet editor.

Q: Is it possible to get an automated daily CSV report from email statistics?

At the moment it isn't possible. We're working on this feature though! Downloading archived data from the App is also disabled. Check our Roadmap to be up-to-date with the newest feature releases.

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