All Collections
Partner Program
First Steps as a Woodpecker Partner
First Steps as a Woodpecker Partner
Weronika Wróblewska avatar
Written by Weronika Wróblewska
Updated over a week ago

You’re a registered partner, and you just activated your account. What are the next steps?


Partner name and Partner link - your gateway to the Woodpecker Partner Program

After confirming your Partner account, you can log in to your Partner Panel, your headquarters for all partner operations.

You can log in on this website using your Partner account credentials.

We’ll ask you to choose your Partner name during the first login so that your Partner Account can be identified and be part of your Partner link.

Please note:

  1. Partner Name can be set only once. You can’t change it in the future.

  2. Partner Name should be unique, as it will be visible to your referred clients.

After setting the Partner name, you’ll be redirected to your main Partner Panel tab. Here's a run-through of all the elements you'll see once you're in. For more information on them, see other articles:

  1. Main Partner Panel tab

  2. Custom links tab

  3. Dropdown menu

  4. Owner of Partner Account

  5. Partner link

  6. Partner basic data

  7. The sum of commission ready to transfer

  8. Account statistics

  9. Payment status

  10. Summary list of trial accounts and premium clients


What is a Partner link?

Partner link is your most important tool to invite customers to Woodpecker and get you a commission. It’s meant to invite customers to Woodpecker and to assign them as referred by you as a Partner

A Partner link is always generated in this pattern: woodpecker.co/pp/your_partner_name


Custom link - what is it, and how can you use it?

As you've seen in the previous section, there's a tab called Custom links.

You can create a custom link to track each source of your customers, making measuring customer acquisition simple and easy. Another benefit of using Custom links is choosing which Woodpecker page your potential customers will see when they click your link.

You can access Custom links from two places:

  1. Dedicated Custom links tab

  2. Custom link generator next to your basic Partner link

By clicking on the Custom links tab, you will be redirected to a list of all Partner links connected to your Partner account.

In this panel, you can:

  1. Generate a Custom link

  2. See and manage the Custom links you’ve already generated (you can copy a specific link to share it, view its basic stats, and check where it redirects your customers. You can also delete Custom links - but please remember that this action can’t be undone. You also can’t delete your basic Partner link.)

How to generate Custom links

After clicking "Generate Custom link," you'll be redirected to the Custom link generator:

The Custom link generator allows you to use labels that provide tracking information to help distinguish between different sources of customer acquisition.

You can also decide where to redirect potential customers. By default, the Custom link generator offers redirections to the Woodpecker sign-up page, Woodpecker home page, and the option to manually select another page on the Woodpecker.co domain.

After generating your Custom link, you can use it immediately or generate the next one.

Newly generated Custom links will be placed at the top of your Custom link list and are ready to be managed.


Promo link - what is it?

For our most successful Partners, we offer the possibility to use a unique form of Custom links.

With Promo links, you get additional perks - like extra discounts on offers you can provide clients. This type of Partner link is available for our Partners who get truly impressive results: the highest number of acquired customers and the best quality of traffic for the Woodpecker Partner Program.

If you think you meet these requirements, please let us know at [email protected]

Did this answer your question?