IN THIS ARTICLE:
Woodpecker Agency dashboard can be purchased as an add-on in the Marketplace. Click here to see how it works »
Outreach Calendar
The Outreach Calendar is where you can review all campaigns (for all Clients) which have been sent Today.
What you can get from the list:
Client’s name (1),
who manages that client: Owner (2),
how many emails have already been sent overall: Sent (3),
To narrow down the list, use filters (4), and filter by Owner or Client.
The arrow symbol (5) unfolds a brief overview of all campaigns and emails in that client’s account, where you can check:
Campaign name,
Email address that the campaign is being sent from,
what is the active Delivery Time (for that campaign) – with your timezone visible,
a number of emails sent from a given campaign: Sent.
You also have the ability to review the details of a specific campaign by clicking on its name. A panel with details will appear on the right, where you can check the Delivery time for each step, the email version for it (if there are several), the path from where it went, and the number of emails that were sent in each step.
Deliverability
Here, you can see your company's performance in a given period. For more general information about the Deliverability tab, check our help article about it »
The page will display a list of all companies that had any activity during the period chosen at the top of the page. By activity, we understand that some emails were sent, bounced, opened, or replied to. The default criteria are set to show statistics from the period of last month, so you may not see everything.
You can choose the timezone and period for your deliverability stats. As for the timezone, it defaults to what you have in your account settings. The options for the latter are All time, Last week, Last month, Last year, and Custom data range. Just like in the individual account, the data is available starting January 1st, 2021.
After choosing your desired criteria, search for a Client for which you want to see results, or simply your own. Stats visible next to the company name match those in the main Deliverability tab, minus Interest Level.
To check the Client performance from the Agency panel level, click on the arrow next to the client name and a graph with statistics over time will appear. For more detailed information, you have to log in to the Client.
Similar to the view under the Client account, you’ll see arrows showing the tendency for stats compared to the last period. It’s visible for all periods (except the “All time” view) if Woodpecker already has some data on your sending.
After successful login, you will be transferred to the main Deliverability tab, for which the details are described in this article »
Summary for the whole Agency account
If you are an account admin, in the first row of the table, you will also find a summary of statistics for the entire Agency. This allows you to control the aggregate results over a selected period.
Email efficiency
In the Deliverability tab, next to all of the stats for a Client, you'll see an "Email efficiency" column. This indicator tells you how many prospects a message needs to be delivered to in order to get 1 response.
If there's a green diamond icon next to the number of emails, it's a sign that your result is above average good.
The red icon indicates that the efficiency is below the average Woodpecker rating. Focus on analyzing your campaign stats to get a better result.
